Dekko’s comprehensive guide to composite doors

July 31, 2023

In today’s competitive market, it’s vital that installers make strategic decisions in order to stay ahead. While many seek to invest in new products and modern technological solutions, often the most obvious choice is to invest in what remains one of the most popular home improvement options for UK homeowners – composite doors.

Selling composite doors is a profitable decision for installers – by offering the end user a premium new door that combines aesthetics, security and energy efficiency, they can differentiate themselves in the market and build long-term customer relationships.

Why should I sell composite doors?

• Increased revenue and profitability – Composite doors tend to be more expensive than traditional single-material doors, which means higher profit margins for you. Selling composite doors can boost your revenue and contribute to the overall profitability of your business.
• Diversification of product portfolio – By offering composite doors alongside other products, you can diversify your product portfolio, allowing you to cater to a broader customer base and attract clients looking for high-quality, secure, and visually appealing doors.
• Improved customer satisfaction – Composite doors are known for their durability, energy efficiency, and security features. When you sell these doors to customers, you are providing them with a premium product that enhances their home’s aesthetics and functionality. Satisfied customers are then more likely to recommend you to others, leading to word-of-mouth referrals.
• Enhanced reputation and credibility – By selling and installing composite doors, you are associating your brand with quality and reliability. This can lead to an improved reputation and increased credibility within the market, helping you attract more customers in the long run.
• Access to a growing market segment – As energy efficiency and security become significant considerations for homeowners, the demand for composite doors continues to grow. By selling composite doors, you can tap into this expanding market segment and stay ahead of the competition.
• Upselling opportunities – Composite doors often come with a range of optional extras, such as decorative glazing, premium hardware, and additional security features. These options present you with upselling opportunities, allowing you to increase the overall value of each sale.
• Repeat business and customer loyalty – When customers are satisfied with the installation of composite doors, they are more likely to return to you for future projects. Building strong customer loyalty can lead to repeat business and ongoing partnerships.
• Partnerships with reputable manufacturers – Many composite door manufacturers, like Solidor, offer training and support to their authorised installers. By becoming an authorised installer for a reputable composite door brand, you can benefit from manufacturer support, marketing materials, and access to exclusive products.
• Easy installation – While composite doors may be more complex than some traditional doors, you will typically find the installation process straightforward. Familiarity with the installation process can reduce installation time, leading to improved efficiency and productivity.
• Adapting to industry trends – As the fenestration industry evolves, you need to adapt to changing customer preferences and environmental regulations. Selling composite doors will position you as forward-thinking and responsive to industry trends.

Secure and stylish composite doors

At Dekko, we manufacture and supply Solidor composite doors to our trade doors customers. These doors set the standard for superior construction, thanks to a solid timber core that provides a robust layer of protection, and a weather-resistant GRP skin that makes them low maintenance and perfect for any style of property.

What are the benefits of Solidor composite doors?

• Enhanced security features – Solidor composite doors are exceptionally secure, as they feature a solid timber core and a sturdy composite frame. Additionally, they are equipped with high-security locking systems, anti-snap cylinders, and advanced multi-point locking mechanisms, offering superior protection against intruders.
• Energy efficiency – Solidor composite doors provide excellent thermal insulation, which helps to reduce heat loss and energy consumption. Homeowners can enjoy a more comfortable living space while saving on heating and cooling costs.
• Wide range of designs and finishes – With Solidor, you have an extensive choice of door designs, from contemporary to traditional styles. We offer a vast array of colours and finishes, including woodgrain effects, which replicate the appearance of real timber without the maintenance requirements.
• Low maintenance – Solidor composite doors are designed to be low maintenance, requiring only occasional cleaning with mild soap and water. The robust materials used in their construction ensure they do not warp, rot, or fade over time.
• Durability and longevity – The combination of uPVC, GRP, and a solid timber core ensures that Solidor doors are highly durable and have a long lifespan, outlasting many conventional doors.

How do I install a Solidor composite door?

When installing Solidor composite doors, it’s crucial to follow Dekko’s guidelines and best practices. Here are some of our essential tips:

• Ensure the frame is correctly installed and properly aligned for a perfect fit.
• Use high-quality fixings and hardware provided by Dekko.
• Pay attention to weather sealing to ensure the door is weather-resistant and draught-proof.
• Provide clear instructions to the homeowner regarding door operation and maintenance.

How can Dekko help you?

Solidor composite doors offer an excellent choice for trade installers, as they combine security, energy efficiency, and a variety of designs to meet the diverse preferences of homeowners. By understanding the benefits and installation process, you can confidently recommend Solidor composite doors and provide your customers with a high-quality and reliable entryway solution.

Dekko is a leading supplier of high-quality composite doors, uPVC and aluminium windows and doors, serving to the trade. For more information on our products and services, give us a call today on 0161 406 0055 or contact us online.