5 tips for creating a great showroom

August 23, 2021

Your showroom can make or break your relationship with prospective clients. Installers and builders need to trust your brand if they are to sell it on to their customers, and a high-quality showroom is a key component in securing that trust. Whether you manufacture windows, doors, or conservatories, these 5 tips will help you to create a great trade showroom dedicated to your clients.

Categorise your products into departments

When laying out your showroom, it’s vital that you think about your customer’s journey. Categorising your products into departments that lead onto one another naturally will help the client navigate the store in an easy and time-efficient manner.

Time is precious for installers, so making everything easy to find will only improve your relationship with them! Be sure to keep your showroom well-stocked at all times to ensure that your clients don’t have to wait around for ordered products to arrive. Highlighting your dedication to providing super-fast lead times is always a great way to promote your business. Manufacturing your products in bulk would also reduce costs and ensure your clientele is getting the best value for their money.

Set up interactive product demonstrations

It’ll be your clients that have to install your products, so it’s important that they know how to install them! Have a selection of your products on display in the showroom for them to interactive with. You could even provide demos yourself! This is a fantastic opportunity to show off the products that set you apart from your competitors.

Just be sure to carefully disinfect any products after use!

Create showroom focal points

Having eye-catching displays that are relevant and on-trend can really help to establish your company’s authority and expertise. Try to have one focal display in each department of your showroom. Or, if you have a smaller showroom, just one display would be fine. Try to give your clients as much space and as much access to information as possible!

A display of brochures near the door can be a very effective focal point, instilling confidence in your brand the moment a prospective client walks through the door.

At Dekko, we offer our trade customers a comprehensive range of promotional materials. From brochures and point of sale to installation guides and product information sheets, our marketing support is completely bespoke and can incorporate your company logos to help boost your business.

Employ knowledgeable, helpful staff

Hiring staff that know the trade and are passionate about your products is a must! When a potential customer wants to know the U-values of your aluminium windows or what hardware options are available for your heritage windows, your team should have this industry insight.

Try to assemble a team for your showroom that has great communication skills and feels empowered to interact with installers and builders. Friendly staff can make a huge contribution towards building positive relationships with clients!

You could also set up information kiosks so customers have a place they can instantly access information on products, prices, delivery schedules, and so on. Remember, these installers will be selling your products to their customers, so the more information they have about them, the better.

Collect contact information

Once you’ve established a personal relationship in store, it’s important to make sure that relationship is maintained. Be sure to collect contact information from your clients so you can continue providing quality service long after their visit. You can also send them details of any future special discounts!

One effective way of collecting contact information is by providing free wi-fi in your showroom that clients log into with their email addresses.

Have a ‘Dekko’ at our 3 UK trade counters!

Our three UK trade counters stock our full range of uPVC and aluminium windows and doors like aluminium sliding doors and ancillary products to give installers quick access to any vital components they may need to complete an installation. Click here for more information.